Glenfiddich and Aston Martin partnership showcased at Formula 1 Chinese Grand Prix in Shanghai
Moray distillery Glenfiddich and the Aston Martin F1 Team made its mark on Shanghai during the Chinese Grand Prix.
At the centre of the experience was the Club 1959 Pop-Up, hosted at cultural hotspot Zhang Yuan Shanghai, and named to commemorate Aston Martin’s first year of F1 racing.
Over the course of seven days, the space welcomed more than 10,000 visitors, showcasing the Aston Martin F1 Team replica car, driver racing gear, and the ultra-rare 1959 bottle – Glenfiddich’s 65 Year Old whisky which was released to celebrate the partnership.
Distillery owners William Grant & Sons said in an online post: “Guests also enjoyed curated tastings at the Club 1959 bar, featuring the Gran Series and Glenfiddich 30 Year Old, alongside expert-led masterclasses.
“The pinnacle moment: a gala dinner at Fosun Foundation that ended with an after party and spectacular Glenfiddich drone show over the Shanghai skyline.
“Race day brought it all trackside with an Aston Martin F1 Team VIP suite experience, where guests were treated to Glenfiddich signature serves and world-class hospitality.
“A bold expression of heritage, innovation and excellence — and a proud moment for our partnership.
“A huge thank you to our partner, Aston Martin F1 Team, for bringing this dream partnership to life.”
